5 Best Budget-friendly Marketing Ideas for Small Businesses

You may have heard that marketing a business costs an arm and a leg. But are you out of funds? Don’t have a considerable amount to spend on marketing. Do you want to enhance your business growth with a low budget?

No worries! The good news is you can still make it happen without breaking the bank? Sounds interesting, right? So, grab your popcorn as we will discuss the 5 proven ways of affordable marketing recommended by experts.

Make good use of social media:

Social media has brought a revolution in our lives, be it any field. Utilizing social media is an accessible pathway for brands to promote their businesses. A paper published in the Journal of the Academy of Marketing Science reveals that the future of marketing lies in social media. So, create your business accounts on Instagram, WhatsApp, Facebook, LinkedIn, TikTok, Twitter and YouTube.

Build an online community and engage with your audience. Post your content there and inform the audience about what you are selling.

Use Hashtags:

Another meaningful marketing technique is to use hashtags in your social media posts. Hashtags target a specific audience and spread your brand to where it is meant to be. Hashtags help you to reinforce and expand your brand identity. There are multiple kinds of hashtags, including location-based hashtags, specific hashtags and custom hashtags.

Your Employees, your Brand Ambassadors:

Making your employees the brand ambassadors of your business is the best way to grow exponentially. Treat your employees well, give them wings, and provide them with the confidence to be brand ambassadors.

You can host a sale exclusively for your employees where they and their friends and family members can come. This way, your voice will reach out to a bigger audience, and word of mouth will give gain to your business.

Throw a few giveaways:

Another effective and low budget marketing strategy is to run online contests and giveaways. Everyone loves a complimentary gift. Though you do not get profit on gifts here, it will provide you with many more customers. So, it is worth doing. You can ask the audience to like, share, tag their friends, and mention your business in stories in the competition.

You can give free gifts or services to the winners. In this way, you don’t have to spend many bucks, and you can spread your business to hundreds of potential clients.

Guerilla Marketing:

It is another sound way to gain the attention of the public. According to a paper published in the International Journal of management research and business strategy, guerilla marketing is beneficial for small businesses as it involves minimal budget and yields maximum results. You can use unconventional and unorthodox means to wonder and surprise the audience which increase your publicity.

You just need to be creative and think out of the box. Imagination and creativity can beat the big budgets. You can make use of stencils and creative stickers.

Final Verdict:

Minimal marketing resources cannot restrict you from promoting your business. All you need to do is follow the above steps, stick to the basics, and apply your creativity. You can hit the jackpot by giving gifts and running competitions. Give confidence to your employees and make them your brand ambassadors. You can kill two birds with one stone this way.

So, what are you waiting for? Employ all the discussed techniques. We are waiting for you to enhance your business growth with flying colours.